Consultant
Bryan York has spent 42 years in the regulated and deregulated electric utility industry, beginning as an entry-level distribution lineman and advancing through customer service, key account management, and senior sales leadership.
He joined Texas Power & Light, now Oncor, in 1984 through its distribution lineman apprenticeship program, working in the Tyler, Commerce, and Paris districts. He moved into customer service and account management with TU Electric & Gas in the Big Spring and Midland regions before relocating to Dallas, where he held regional and national key account roles through the deregulation of the Texas market. From 2001 to 2008 he served TXU Retail Sales as a Senior and then Major Account Executive.
In 2008, he joined Gexa Energy, a NextEra Energy company, as a Senior Account Sales Executive, advancing to Manager and then Director of Retail Sales across the Dallas-Fort Worth and Houston markets. From 2021 he served as Senior Director of National Retail Sales, managing large commercial and industrial sales across all competitive markets, and from 2023 as Senior Director of Strategic Sales, leading a team working with NextEra Energy Resources to integrate renewable generation with retail supply.
His work has centered on structuring power contracts for large commercial and industrial customers, including load located behind generating facilities, and on the ERCOT market specifically.
Education: Associate of Applied Science in Power Technology, Tyler Junior College; Bachelor of Science in Industry and Technology, Texas A&M University–Commerce; Master of Business Administration, University of Texas Permian Basin.
Areas of expertise: ERCOT market structure, retail and wholesale power contracting, large commercial and industrial account management, behind-the-meter load, renewable integration, utility operations.
